Tag: twitter

Social Marketing for Photographers: Branded Quotes

 

 

As part of the never-ending process of brand marketing that every photographer must practice, I’ve reached that point when it is imperative that I employ the social sites that will push said branding to the next level.

This form of Social Marketing is vital to your growth if you plan to compete with the hundreds of shooters who have already learned to embrace the Facebook, Twitter, and Instagram trends that your potential clients prefer.

Starting with my favorite watermarking program, a few dozen of my favorite ‘catchy yet generic’  images are converted to Web-friendly lightweights with a prominent watermark both low and easy to read, while at the same time faded to 50% so as to not distract from the impending messages to be added later.  These then become my templates for the quotes and statements that will serve as the actual message of the shared image.

The template shown here is 650 x 750 pixels wide to comply with the standard format of most Facebook and Instagram image preferences.genius

In truth, Facebook users seem to prefer their images of this type, commonly known as “memes” to be 650×650 pxls, because it displays best with the new ad features that FB is cramming into their mobile screens.   However, I chose to stand out just a bit by adding the width that I think displays better on tablets and computer screens, because my target audience is a bit older and prone to browse more casually on the tablet.

 

As you can see, the basic message has a rather wide appeal among adults of all ages, and you can target your audience even more closely by selecting quotes that will tap into their individual perspectives.

As with all other forms of promotion, you also want to keep the basic principles of marketing in mind that will apply here, especially the K.I.S.S. rule:  Keep It Simple, Stupid.

These branded quote images are exploding on all the big social sites, and while the vast majority of your clients and competitors continue to call them memes, should you take the time to market them right (sparingly, maybe 1 per week, per site) you will soon see them as Me!Me! s that tend to scream your brand as they are shared hundreds, or even thousands of times.

As with nearly everything else on social sites, you can reasonably expect the lifespan of your new meme to sputter after 30 days, and to fall to the wayside after 60 days.  This is why you are launching a new meme every week.

You will soon realize that you have created a constantly evolving web of branded images, being shared by your friends, your page fans, and their friends as each image cycles down to make room for the next. This social promotion cycle is the 21st century equivalent of the affiliate marketing phase that swept the Web in the 90s.

 

2015  J.B. Stran

A/B Testing To Get More Clicks Is Made Simple With The Hello Bar | The Hello Bar

“If you can’t measure it, you can’t manage it.” That gent Peter Drucker was a sharp fellow. At Hello Bar we heartily agree, which is why one of the features of Hello Bar Pro is the ability to A/B test. As a bonus, you can try out A/B testing on Hello Bar Pro free for 14 days, with absolutely no obligation.

A/B testing allows a savvy website owner such as yourself to run multiple variations of a Hello Bar at the same time. Then, by analyzing how many clicks each variation gets, you’re able to determine which combo resonates with your visitors the most.

You can A/B test your headline, your call to action and your link color to your heart’s content. Hello Bar will run your tests automatically, while tidily tracking the performance of each. Once the results are in, you can crown the winner and implement that combination for all visitors to your site.

But let’s not rest on our laurels. The true beauty of the A/B test is that you can constantly run a new one, always trying a new variation against the top performer to date. This way you can iterate on your message and call to action, continually improving your clicks.

via A/B Testing To Get More Clicks Is Made Simple With The Hello Bar | The Hello Bar.

Top 10 Small Business Facebook Pages: 2011 Winners! | Social Media Examiner

Small businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further!

More than 1400 nominations came in from our contest.

Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).

None of these businesses have huge budgets, yet they have all achieved amazing success. The following are the winners of Social Media Examiner’s Top 10 Small Business Facebook Pages for 2011:

via Top 10 Small Business Facebook Pages: 2011 Winners! | Social Media Examiner.

Bodies hanging from bridge in Mexico are warning to social media users – CNN.com

— Social media users who denounce drug cartel activities along the Mexican border received a brutal warning this week: two mangled bodies hanging like cuts of meat from a pedestrian bridge.

A woman was hogtied and disemboweled, her intestines protruding from three deep cuts on her abdomen. Attackers left her topless, dangling by her feet and hands from a bridge in the border city of Nuevo Laredo. A bloodied man next to her was hanging by his hands, his right shoulder severed so deeply the bone was visible.

Signs left near the bodies declared the pair, both apparently in their early 20s, were killed for posting denouncements of drug cartel activities on a social network.

“This is going to happen to all of those posting funny things on the Internet,” one sign said. “You better (expletive) pay attention. I’m about to get you.”

via Bodies hanging from bridge in Mexico are warning to social media users – CNN.com.

Thieves Are Using Facebook To Plan ‘Flashrob’ Swarms

Thieves Are Using Facebook To Plan ‘Flashrob’ Swarms

Petty criminals in Washington, DC are reportedly using Facebook and Twitter to plan raids on local stores, breaking new ground in idiotic criminal tactics.

DC police said a group stole lingerie from a Victoria’s Secret after apparently coordinating the attack on Twitter or Facebook. Other officers and merchants around Georgetown University were quoted in the Daily Mail reporting similar incidents.

via Thieves Are Using Facebook To Plan ‘Flashrob’ Swarms.