Tag: social media marketing

Social Marketing for Photographers: Branded Quotes

 

 

As part of the never-ending process of brand marketing that every photographer must practice, I’ve reached that point when it is imperative that I employ the social sites that will push said branding to the next level.

This form of Social Marketing is vital to your growth if you plan to compete with the hundreds of shooters who have already learned to embrace the Facebook, Twitter, and Instagram trends that your potential clients prefer.

Starting with my favorite watermarking program, a few dozen of my favorite ‘catchy yet generic’  images are converted to Web-friendly lightweights with a prominent watermark both low and easy to read, while at the same time faded to 50% so as to not distract from the impending messages to be added later.  These then become my templates for the quotes and statements that will serve as the actual message of the shared image.

The template shown here is 650 x 750 pixels wide to comply with the standard format of most Facebook and Instagram image preferences.genius

In truth, Facebook users seem to prefer their images of this type, commonly known as “memes” to be 650×650 pxls, because it displays best with the new ad features that FB is cramming into their mobile screens.   However, I chose to stand out just a bit by adding the width that I think displays better on tablets and computer screens, because my target audience is a bit older and prone to browse more casually on the tablet.

 

As you can see, the basic message has a rather wide appeal among adults of all ages, and you can target your audience even more closely by selecting quotes that will tap into their individual perspectives.

As with all other forms of promotion, you also want to keep the basic principles of marketing in mind that will apply here, especially the K.I.S.S. rule:  Keep It Simple, Stupid.

These branded quote images are exploding on all the big social sites, and while the vast majority of your clients and competitors continue to call them memes, should you take the time to market them right (sparingly, maybe 1 per week, per site) you will soon see them as Me!Me! s that tend to scream your brand as they are shared hundreds, or even thousands of times.

As with nearly everything else on social sites, you can reasonably expect the lifespan of your new meme to sputter after 30 days, and to fall to the wayside after 60 days.  This is why you are launching a new meme every week.

You will soon realize that you have created a constantly evolving web of branded images, being shared by your friends, your page fans, and their friends as each image cycles down to make room for the next. This social promotion cycle is the 21st century equivalent of the affiliate marketing phase that swept the Web in the 90s.

 

2015  J.B. Stran

Advertisements

9 Facebook Marketing Success Stories You Should Model | Social Media Examiner

Are you curious what other companies are doing to achieve success with Facebook marketing? You’ve come to the right place.

This article highlights nine companies (big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices.

You’re guaranteed to find inspiration for your Facebook marketing efforts here.

These tactics will work for just about any business—large or small, B2B or B2C. So let’s dig in!

via 9 Facebook Marketing Success Stories You Should Model | Social Media Examiner.

Facebook Geotargeting Draws 500,000 Fans for Small Biz | Social Media Examiner

Most of us know Facebook marketing is working when more sales roll in or site traffic grows.

But for Alex Morrissey of JamaicansMusic.com, that moment came when a party in Indonesia ran out of goats.

“We invited 200 people to the launch party, but because we’re on Facebook, 1,000 people came,” he said. “We had enough rice and peas, but we had to get more goats.”

via Facebook Geotargeting Draws 500,000 Fans for Small Biz | Social Media Examiner.