Tag: promotion

Social Marketing for Photographers: Branded Quotes

 

 

As part of the never-ending process of brand marketing that every photographer must practice, I’ve reached that point when it is imperative that I employ the social sites that will push said branding to the next level.

This form of Social Marketing is vital to your growth if you plan to compete with the hundreds of shooters who have already learned to embrace the Facebook, Twitter, and Instagram trends that your potential clients prefer.

Starting with my favorite watermarking program, a few dozen of my favorite ‘catchy yet generic’  images are converted to Web-friendly lightweights with a prominent watermark both low and easy to read, while at the same time faded to 50% so as to not distract from the impending messages to be added later.  These then become my templates for the quotes and statements that will serve as the actual message of the shared image.

The template shown here is 650 x 750 pixels wide to comply with the standard format of most Facebook and Instagram image preferences.genius

In truth, Facebook users seem to prefer their images of this type, commonly known as “memes” to be 650×650 pxls, because it displays best with the new ad features that FB is cramming into their mobile screens.   However, I chose to stand out just a bit by adding the width that I think displays better on tablets and computer screens, because my target audience is a bit older and prone to browse more casually on the tablet.

 

As you can see, the basic message has a rather wide appeal among adults of all ages, and you can target your audience even more closely by selecting quotes that will tap into their individual perspectives.

As with all other forms of promotion, you also want to keep the basic principles of marketing in mind that will apply here, especially the K.I.S.S. rule:  Keep It Simple, Stupid.

These branded quote images are exploding on all the big social sites, and while the vast majority of your clients and competitors continue to call them memes, should you take the time to market them right (sparingly, maybe 1 per week, per site) you will soon see them as Me!Me! s that tend to scream your brand as they are shared hundreds, or even thousands of times.

As with nearly everything else on social sites, you can reasonably expect the lifespan of your new meme to sputter after 30 days, and to fall to the wayside after 60 days.  This is why you are launching a new meme every week.

You will soon realize that you have created a constantly evolving web of branded images, being shared by your friends, your page fans, and their friends as each image cycles down to make room for the next. This social promotion cycle is the 21st century equivalent of the affiliate marketing phase that swept the Web in the 90s.

 

2015  J.B. Stran

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Promote your Facebook page, part 1

Don’t have one yet..?  Do it. Now.

Any business, website, or organization that expects to continue doing business in the next 10 years had better start setting the groundwork for social marketing yesterday, because it isn’t going away any time soon.

True; Facebook won’t last forever, nothing does…but this is simply the current step in a long staircase of socialization-based web tools.  Myspace was all the rage for a couple of years, but it didn’t have the commercial clout to be a viable marketing medium (besides, it was intended to be a musicians’ medium, and it can now roll itself back to that original premise).

The point is this:

Socialization on the Web is nothing new. Starting with AOL’s chat-rooms in the mid 90s, people have scrambled by the millions to any perceived method of connecting with each other, and while the names will change the results will not.  Each new social portal opens new marketing opportunities for the business with the flexibility and open minded approaches to jump while the window is open.

Here’s an example, our FB page for Martinsburg Real Estate Photography:    http://www.facebook.com/MREphotos

Fortunately for many of you, there are loads of sites and tools available to help you create and market your business’s fan page.

Creation is fairly simple, and most can pop one out in about 10 minutes…Creativity and tweaks can develop as you go along.

Once created, you’ll need to get people to ‘LIKE’ the page (formerly known as becoming a “FAN”) so that your group’s popularity will grow into a respectable presence. That’s where this first marketing site comes in, Facebook Flow.

http://facebookflow.com/get-more-facebook-page-likes/

Completely free, FBF is a great way to get the ball rolling for even a brand new business (fan) page, offering dozens of easy and common-sense tips you can employ immediately.