Facebook recently announced more than 750 million active users worldwide. That’s ACTIVE users. Half use Facebook several times a day. Plus, 75% of marketers plan to increase their use of Facebook in 2011!
So let me ask you a question. Is your business leveraging the power of Facebook?
Keep reading to learn what’s changed with Facebook and to find out about a special event (from Social Media Examiner) just for businesses.
How Has Facebook Changed?
Facebook has changed a lot in the previous months—for example:
Tabs are gone.
Static FBML has been phased out.
Users can masquerade as a page.
If a user can masquerade as a page, one of your competitors can leave a comment on your pages, promoting their page (brand) to your users. Get ready for a new kind of spam!
But there are many positive changes as well.
Pages have been redesigned to be cleaner and less cluttered.
You have more control over your news feed.
You can get an email when anyone comments on your pages.
iFrame apps have replaced Static FBML.
You can offer deals to people checking in on a mobile device.